Most charities recognize that a high percent of the money they receive in donations comes from a small percent of their donors. Often 50% comes from 1% of their donors. Yet most of their effort goes to the other 99% (the mailings, gala events, golf tournaments, phone-a-thons, etc.). These are all important initiatives, but what’s the message for those top donors? Just, “Thank you?
- These high net worth donors often are thirsting for knowledge on how to raise their children to be well-adjusted, grateful (not entitled), productive stewards of wealth and legacy.
- If Family Philanthropy, introduced correctly, can help a high net worth family “prepare the next generation to be better stewards of wealth,” could you offer programming that helps donors prepare their family while they are also helping you?
As stated above, Family Philanthropy needs to be introduced correctly, and we know how.
- Often it is better for an outsider to present the idea to the family rather than a parent. Outsiders can create Buy-in to Ownership to Empowerment (B.O.E.).
- The opposite of control is participation. If we help you run the event, the parents can “Participate” with their children.